Vuact - Get the most out of your videos

Ooyala has created a great report on video engagement, published by ReelSeo. We’re especially interested in how long-form video is faring and how engaged people are with it, including live video. 

Some findings and our interpretations:

• Live videos is being watched for 4-5x longer than VOD. This makes sense - the threshold for abandoning a live video is much greater. There is the pressure of missing out on what’s coming up, and the knowledge of ‘sunk costs’ of having already invested time in the video.
• 1/3 of time on tablets was used with content over 60 minutes. What would be interesting to know is whether this is fictional or factual content. Our guess is fictional, as many movie services have become more accessible on tablets. Expect long educational content to rise dramatically in the near future, too.
• 1.5 billion people will watch video in 2016. Yes, amazing. Perhaps more amazing is that according to our research, we’re already hitting 300 billion monthly video views globally across all platforms.

Read more about the report here.

Everyone loves the new and hot item, and it is even cooler to be able to say, “I tried it first! Want to check it out?” 

In the midst of traveling the globe promoting, presenting, networking and spreading the word about Vuact, we don’t want to forget YOU, the everyday internet user. We are going to take a little time right now to tell you just how awesome and fun Vuact is and to officially invite you to be one of our first to jump in.  

You spend time on social networking sites, posting, tweeting, pinning, linking, and otherwise sharing content across the internet. Vuact has a new way to look at videos.    

We’ve been described by a fan as the “Pinterest of Video.” If you aren’t familiar with Pinterest by now, we will say this: it is place to curate and collect all the cool stuff you find on the internet, and pin it to a virtual pin board, all in the same place. Now imagine a place for you to do that with videos. That’s where Vuact comes in!

Vuact allows you to create channels in which to post your favorite videos from YouTube, Vimeo and Brightcove. You can share your channels on your favorite social networking sites, and have your friends watch your favorite videos. As they watch the video, they can show their reactions in real time, and comment on their favorite parts.

Head on over to www.vuact.com and set up a free account, and check it out!

Vuact is pitching today, Thursday, at the Advertising Week Europe’s Data and Analytics startup track at 5 pm. 

We’re presenting a new technology for timing and targeting your messages in videos for higher performance and ROI. For priority access to the technology, and the opportunity to shape the product to your needs, we’re inviting three pilot customers - for a flat monthly fee. If you want to get your hands on a unique new targeting technology, come and see our presentation at 5 pm in the David Lean Room and get in touch with Vuact founder Mikko Jarvenpaa.

Here’s a teaser:

I was interviewed at the Launch 2013 Conference by the team from Creo Agency. See the video here and learn a bit more about what makes us at Vuact tick!

The talented team at Creo interviewed other startups at the event as well. Check them out here!

(and yeah, we’re working on adding support for more video platforms :)

Vuact got the opportunity to join the Launch Conference in the Demo Pit, and after a 10-day crunch, got our product ready to launch at the conference.

We are thrilled to report the reception was exceptional!

Our vision of making videos more accessible and more engaging by harnessing audience reactions was very well received. The “Vuact moment” was when a user at the demo booth first hovered over the timeline and saw the Reaction Timeline, which visualizes how audience have reacted previously.

We also took some videos posted about the event and the startups there and added them to a Vuact channel. Here’s an example: an interview with the SF Mayor Ed Lee by Kym McNicholas from PandoDaily.

Thanks to all who came to the booth, and especially that long list of people we’re following up with right now.

We’re arranging Prototyping on the Web, a free course on prototyping! The one-week course is based on the best resources already online and curates them around the Vuact video platform and our brand new Wordpress plugin. The course goes over topics like why and when to prototype, how to use some free tools, how to prototype in code and what resources there are, and how to get and analyze the feedback you get for your prototypes.

We’re also partnering with FileSquare, a cool tool for creating interactive prototypes. All participants get free access to the tool, and the five best students (based on peer and teacher review) get free LIFETIME access to FileSquare. Amazing. Oh, and we’re granting a Mozilla Open Badges compatible badge for completing the course!

So why are we doing this? In a way, this is our way of hacking user acquisition and testing the platform with a live audience. Vuact is very much operational and we have pilot customers, but we’re iterating quickly and we need to have new testing cohorts for the new versions of the platform. This is one way of doing that, in a real context where people have a real goal.

Join the course here!

This looks intense! What do you think?

The Merc on “Top 10 lists on Web condense our lives into bite-size bytes”:

“These lists take our world and translate it into digestible bites,” says Buford Barr, a professor at the Leavey School of Business at Santa Clara University. “They’re a reflection not only of the fact that people nowadays don’t read — they scan — but also of the speed of our lives. If something doesn’t download in five seconds, we move on.”

Now - how is the generation Z going to do the same for video, scanning through 72 hours of video that is being uploaded to YouTube every minute? We might just have an answer for that. Stay tuned.

So better support same-sex marriage. A hilarious take from the other side to College Humor’s popular Gay Men Will Marry Your Girlfriends video.

Watch on Vuact.